Understanding Change: Plastics

“What do we mean by social change? How can it be achieved?

Writing an essay on this nebulous subject when studying for a PG Cert in Media, Campaigning & Social Change last year was one of the most frustrating yet satisfying, parts of my course.  Continue reading “Understanding Change: Plastics”

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The Activist Companies

I spoke to Christopher Davies, International Director of Corporate Responsibility and Campaigns at The Body Shop International and Chris Gale, European Social Mission Strategy and Policy Manager, Ben & Jerry’s, two companies with a long history of social activism, to learn how business can leverage their capabilities and influence to mobilise supporters towards action in support of social change. Continue reading “The Activist Companies”

Turn to Face the Change

Campaigners responded in a beautiful and creative way when the authorities stopped demonstrations at the UN climate discussions following the 2015 Paris terror attacks. Thousands of climate activists had expected to march in Paris to put pressure on governments to end reliance on fossil fuels. Following the decision to ban on protests in public spaces campaigners had to think quickly, respectfully and imaginatively to make their “voices heard”. Instead of marching thousands of shoes were placed on the Place de la République in a ‘silent march’. Continue reading “Turn to Face the Change”

Corporate Competition & ‘Field Level’ Change

In a recent blog I examined the approach of Stop Funding Hate, a campaign calling for companies to withdraw their advertising from newspapers – the Daily Mail, the Daily Express and The Sun – that often carry incendiary, divisive anti-migrant headlines.

It is a corporate responsibility approach to change according to Krznaric (2007) seeking to alter the behaviour of organisations through threatening reputation “with name and shame campaigns” (Krznaric, 2007: 59). Continue reading “Corporate Competition & ‘Field Level’ Change”

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