Creative Communications – Greenpeace

A film of Lego mini-figures drowning in oil became an online hit when Greenpeace took one of the most successful movies of the year and created its own version in a campaign to Save the Arctic.

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Why Business Needs More Activism

Two decades ago, business and NGOs sat poles apart, wary of each other’s intent and aims. Twenty years on — and with the realisation of the need for collective action on environmental and social issues that play out across geographical, political, market and ecosystem boundaries — we see a shifting landscape. But has this move towards a focus on partnerships and collaboration overshadowed the critical tool of activism that is so important for helping companies move in the direction that is needed?

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