Can Corporates Credibly Campaign for Social Change?

Patagonia’s latest campaign “Vote Our Planet” is seeking to mobilise voters to choose candidates in local elections who support strong environmental policies. Patagonia – the US outdoor apparel company – is a company founded by an environmental activist and has a long history of campaigning. But it is not the first. Continue reading “Can Corporates Credibly Campaign for Social Change?”

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Brandalism COP21

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The Brandalism campaign caught the attention of the press and the public with 600 posters critiquing the corporate takeover of the climate talks. Artworks installed in advertising spaces across Paris challenged the environmental credentials of car manufacturers, airlines, banks, fossil fuel energy companies and polticians involved in the climate discussions.

www.brandalism.org.uk/brandalism-cop21

 

The right sort of activism is essential to modern democracy – John Elkington

Business Finding its Voice

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Patagonia’s Black Friday Ad, The New York Times 2011 

We have long known that multinationals are powerful agents of global change. Their potential to motivate, persuade and mobilise is enormous. Whilst it is unlikely that we will see activists from big business scaling the glass walls of Europe’s tallest building any time soon, we are beginning to see companies becoming increasingly outspoken and using their influence to more actively shape the debate to engage and mobilise other actors towards a more sustainable economy. Continue reading “Business Finding its Voice”

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