Corporate Competition & ‘Field Level’ Change

In a recent blog I examined the approach of Stop Funding Hate, a campaign calling for companies to withdraw their advertising from newspapers – the Daily Mail, the Daily Express and The Sun – that often carry incendiary, divisive anti-migrant headlines.

It is a corporate responsibility approach to change according to Krznaric (2007) seeking to alter the behaviour of organisations through threatening reputation “with name and shame campaigns” (Krznaric, 2007: 59). Continue reading “Corporate Competition & ‘Field Level’ Change”

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